Lower ab workouts are often the subject of infomercials trying to sell you fat burning gizmos such as the Self Electrocution Belt ™ and the Low Back Killer Swing™. On a more serious note, what we often see on TV in those commercial breaks is a successful attempt to give people what they want.
We want to burn the fat around our bellies. We want it easy and we want it fast. So the marketing geniuses brainstorm and come up with an idea that *seems* to work the lower ab region. Then they get sweaty and fit fitness models to demonstrate the gadget and flex their six pack abs – and this is where the scam happens.